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About Us
Our Success
Our Performance
Our Contribution
Locations and Contacts
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Lion Nathan is one of Australasia’s leading beverage companies, with a focus on the production, marketing, sales and distribution of beer, spirits and ready to drink (RTD) spirit products and a niche fine wine business. It has joint venture businesses with Heineken (beer) and Bacardi (white spirits) in Australia.
By way of summary:
- Lion Nathan has around 90 per cent of its assets in two core brewing businesses in Australia and New Zealand. It also has a small premium wine business.
- The company's strategic focus is to maximise the performance of the existing core businesses, which involves enhancing the returns from the Australian and New Zealand beer businesses, optimising value in the fine wine business and seeking growth opportunities in the alcohol category.
- The key to stronger performance of the core business lies in driving improved performance of the Company's beer brand portfolio, which is its most valuable asset. Lion Nathan is committed to increasing that value by investing in the brand equity of its existing core brands, developing a national focus for those core brands and encouraging consumers to ‘trade up’ to premium products.
- In Australia, Lion Nathan's share of the beer market is stable at around 44 per cent. In recent years, the business' strong operating performance has been driven by innovation and mix shift, trading consumers up to higher margin premium and core 'power' brand which have a rich heritage both nationally and in their home states. Lion Nathan’s 'power' brands in Australia are Tooheys NEW, Tooheys Extra Dry, XXXX GOLD, Hahn Super Dry, Beck's, Heineken and brands from the James Squire and James Boag tradmarks. The emphasis in recent years has been on innovation and growing these power brands for value.
- The company's most recent major acquisition, Tasmanian brewer J Boag & Son was announced in late 2007 and settled in January 2008. The portfolio is led by mainstream brand Boag's Draught and high equity premium brand James Boag's Premium. It also includes James Boag's Premium Light, Boag's St George, Boag's Classic Blonde and the recently launched super premium brand, James Boag's PURE. Lion Nathan is focussed on investing in the trademark for growth on in Tasmania and on the mainland.
- Lion Nathan Australia has a relatively small spirits and RTD business, launching McKenna Bourbon in August 2006 and aquiring the Inner Circle Rum brand and distillery in mid 2007. Both brands are distributed nationally through Lion Nathan's joint venture with Bacardi, Bacardi Lion.
- In New Zealand, Lion Nathan is the country's leading brewer with market share of more than 50 per cent. The company has implemented a ‘one business’ structure encompassing beer, spirits, RTDs and wine to enable it to leverage its full brand portfolio for future growth.
- Lion Nathan has a number of agreements in place which appoint the company licensing rights to a range of international premium beers. In Australia, Lion Nathan markets and distributes Japanese brand Kirin, as well as Beck's and the Budweiser group of brands under an agreement with global brewer, Anheuser-Busch InBev. The company also has a joint venture with Heineken (Heineken Lion) which provides for the local brewing, marketing and distribution of that brand and Amstel in Australia. In New Zealand, Lion Nathan distributes and markets Budweiser, Staropramen, Corona, Stella Artois and Beck's.
- Lion Nathan is also involved in a number of related businesses in New Zealand. These include contract bottling, liquor retailing and malt extract production:
- The Contract Bottling Company contract bottles products for the beverages industry.
- Liquor King is a retail liquor outlet with 44 stores throughout NZ. Liquor King Online is New Zealand's largest on-line liquor outlet with over 2000 product offerings including beer, wine and spirits for delivery throughout the country.
- Maltexo is a malt extract business which produces and exports several brands to a variety of markets around the world, including Asia, North America and Europe. Its products are predominantly supplied for craft or home brewing and in bulk form used in the food industry.
- The Lion Nathan Wine represents a small proportion of the group's assets and earnings. From the outset, Lion Nathan Wine has been focussed on producing regionally distinctive wines from the world's best wine regions. Wtih six Australian wineries, one New Zealand winery and one winery in Oregon in the USA, Lion Nathan Wine now represents an enviable portfolio of pre-eminent wineries, each individually focussed on truly expressing their respective premium viticultural region.
- Lion Nathan International (LNI) is the sales and marketing arm for Lion Nathan's beer business outside of the domestic Australian and New Zealand markets. LNI operates through a number of export and licence brewing agreements. LNI exports to more than 20 countries worldwide, with Steinlager being the lead Lion Nathan export brand. LNI's operations report via the New Zealand business.
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